This type of link building activity will damage your domain authority and severely knock your keyword rankings too.

You can't use automated services that create links to your site.

You shouldn't buy or sell links (you can't give free products in exchange for a link either).This includes any behavior that manipulates links to your site or outgoing links from your site. Here are the nine things that will damage your domain authority and how you can avoid them.īuying links and other suspicious forms of link building can be damaging to your DA. Google has said before that being involved in link schemes will negatively impact your site's ranking, writing:Īny links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines. There are certain actions that can hugely damage your domain authority.

However, if you see a big change, it's normal to feel a bit worried - you can check this by using Moz’s Domain Authority metric. Seeing a small dip of 1-5 points isn't usually a big deal (updates can make your authority fluctuate). When you're working on increasing your domain authority (DA), it can be frustrating when you notice a massive and sudden decline.

Domain authority